Times Square Hard Rock Hotel is a slap in the face to NYC
30.04.2022 - 01:51
/ nypost.com
the area was home to eclectic shops like Sam Ash that sold instruments and other musical accouterments to the likes of Jimi Hendrix, Eric Clapton, the Rolling Stones and The Beatles. Heard of ‘em?There was nothing else like it in New York City or anywhere else in the world, for that matter.Nowadays, however, I refer to that sad stretch of asphalt and inexplicable mold smell as Chipotle Way or Scaffolding Street, depending on which side I enter from.But one opportunistic, infamously tacky conglomerate would have you believe that the iconic Music Row is back and thriving.
That greedy building owners didn’t boot out some of the last vestiges of distinctive neighborhood character in Midtown in favor of bong stores and espresso bars. That Ringo Starr might roll up to purchase new drumsticks any day now.That would be the new Hard Rock Hotel, the latest outpost of the memorabilia and kitsch brand that surprisingly still exists.
It joins Jimmy Buffett’s Margaritaville Resort, Bubba Gump Shrimp Co. and David and Buster’s as businesses that make me think, “Perhaps Mayor Adams should try bringing back the XXX movie theaters and crack dealers!”Yet somehow the Hard Rock is the biggest slap in the face of all of those schlock factories because it so flagrantly steals from the rubble it is standing atop.
One of the three theaters it houses is even called “The Venue at Music Row.” Oh, please.Inside, the Hard Rock is somewhat more elegant than its international brethren of lodgings and chicken-finger-filled cafes. I searched and searched for one of ZZ Top’s beards stapled to a wall, but didn’t even spot stubble.
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