This £14 ‘dupe’ of Charlotte Tilbury Flawless Filter is going viral on TikTok – we try it
12.08.2022 - 11:25
/ ok.co.uk
The trend for glowing skin shows no sign of slowing down, and e.l.f. Cosmetics’ latest launch promises to deliver just that. e.l.f.
Halo Glow Liquid Filter is a multi-use makeup product that claims to give a “soft-focus social filter effect IRL”; like all good beauty launches nowadays, it has already gone viral on TikTok – and found itself compared to a much more premium product. The hashtag #haloglowflawlessfilter has already amassed nearly 20 million views on TikTok, with many users comparing it to Charlotte Tilbury Hollywood Flawless Filter, a similar-looking radiance-boosting complexion product that sells one every two minutes and is loved by celebrities such as Zendaya, Adele and Kate Moss. Whereas Tilbury’s will set you back £36, however, e.l.f.’s offering is less than half the price at £14 here.
At first glance the two do look alike – chunky glass bottle, doe foot applicator – and the similarities stretch to the ingredients list, too. Both contain moisture-locking skincare heroes such as squalane and glycerin, and both can be used in a number of ways: on their own, under makeup as a primer, mixed in with foundation or as a highlighter. But how does this cut-price complexion booster compare to the pricier alternative? OK!’s beauty editor Laura tries it out… Laura's review of e.l.f.
Halo Glow Liquid Filter: Charlotte Tilbury Hollywood Flawless Filter is one of my all-time favourite makeup products, and I use it on an almost daily basis, so I was excited to see how this cheaper alternative compares. I’m a shade 2 or 2.5 in Flawless Filter, and shade 2 Fair/Light in Halo Glow was a pretty spot on colour match. I applied the e.l.f.
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