Matt Donnelly-Senior Netflix film Digital Warner Bros Strategy Matt Donnelly-Senior Netflix

The Big Pivot: Indie Films Shake-Up Sales Strategies as Streaming Giants Change Course

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variety.com

Matt Donnelly Senior Film Writer No feature film has it easy in the modern theatrical and digital landscape, but 2022 has been particularly fraught.

Warner Bros. is outright shelving pricey titles like “Batgirl,” Netflix has gone back to the drawing board thanks to its stock stumble and Amazon is focusing its resources on the almost-billion-dollar rollout of its “Lord of the Rings” TV series.

For fledgling indie movies that come to film markets, like the one currently underway in Toronto, the streamers used to be a safe and lucrative bets for distribution.

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