Adele only went to the 2023 Super Bowl to see Rihanna perform the Halftime Show.
13.02.2023 - 19:14 / nypost.com
Fox charged up to $7 million for a 30-second slotand big brands splashed the cash in the hopes of creating TV gold. But while a captivating commercial can be an invaluable investment, it’s hard to pull off given that around 100 million Americans are watching critically and closely.
“Super Bowl Sunday means we get to watch great ads with football breaks in between,” Lucas Bongioanni, executive creative director at the community (yes, it’s lowercase on purpose) agency, told The Post of the fervor for the commercials. The ad exec said companies have often relied on big names and nostalgia in order to make a memorable ad — and 2023 was no different.
But with the COVID-19 pandemic finally in the rearview mirror, Bongioanni also noticed that many of this year’s best commercials came from software and streaming companies and appeared optimistic about the days ahead.“This year felt like half was nostalgia and half was more future-facing,” he declared. “Newcomers and veteran brands both went big.”Below, Bongioanni and other high-powered creatives give their picks for the best ads of 2023 — and call out the commercials that failed to fire.
While the Kansas City Chiefs were victorious over the Philadelphia Eagles 38 – 35, Netflix and General Motors may have been the real winners. The brands’ 60-second joint venture ad featured funnyman Will Ferrell explaining how the streaming service is set to include more electric vehicles in their upcoming movies and shows.The “Elf” actor is seen driving an array of EVs on the set of some of Netflix’s biggest series, including “Bridgerton” and “Squid Game.” The ad also features a cameo from “Queer Eye” stars Antoni Porowski and Jonathan Van Ness.
Adele only went to the 2023 Super Bowl to see Rihanna perform the Halftime Show.
Rihanna announced that she was expecting her second child during her performance at the 2023 Super Bowl - but kept the news tightly under wraps until the final moment. Now, one of her backup dancers has revealed how she kept the secret throughout rehearsals.
Jay-Z got put to work by Blue Ivy while they were at the 2023 Super Bowl over the weekend.
Rihanna just rocked the stage at the 2023 Super Bowl halftime show, making her one of the very few superstar entertainers given the official NFL invite.
If you didn’t see, Ben Affleck and his wife Jennifer Lopez both appeared in Dunkin’ Donuts’ Super Bowl commercial and the ad quickly went viral!
Sheryl Lee Ralph is responding to speculation that she lip-synced while performing “Lift Every Voice and Sing” just before kickoff at the 2023 Super Bowl.
Watch the throne! Blue Ivy Carter came to slay at the 2023 Super Bowl, arriving at the event looking all grown up and instructing dad Jay-Z on how to take the perfect shot.
Super Bowl 2023 is finally here! Hosted in the State Farm Stadium in Glendale, Arizona, the final game of the NFL season will pit the Philadelphia Eagles against the Kansas City Chiefs, making for an exciting occasion for sports and culture fans all over the world.Aside from the exciting game, the Super Bowl is one of the most watched televised broadcasts, featuring impressive commercials with all manner of stars. Topping it all off, this year’s Halftime show features Rihanna, marking her official comeback to music after an extended absence. Super Bowl 2023: Everything you should know about this year’s big gameLatino NFL players representing the culture in the history of footballCelebrities rooting for the Eagles or Chiefs this Super Bowl SundayRihanna is the halftime show’s headliner, performing a 13-minute set that featured some of her greatest hits.
Rihanna opened Super Bowl 2023 with "B---h Better Have My Money." The musician levitated above the Super Bowl stage on hanging platforms along with background dancers. Rihanna was dressed in all red for her first live performance in seven years. She flowed into "Where Have You Been" as she performed choreography with her backup dancers dressed in white.
Ben Affleck is revealing how he takes his coffee after his 2023 Super Bowl ad for Dunkin’ Donuts went viral.
Travis Kelce‘s ex-girlfriend Kayla Nicole is sharing her thoughts on the Super Bowl.
streaming service dropped a 15-second ad on Sunday entitled “Interface Interruption,” that fooled viewers into thinking they missed part of the big game.The commercial began with Fox Sports announcers Kevin Burkhardt and Greg Olsen speaking and it looked like the football event was back on.However, in a flash, it appeared as though someone was flipping though Tubi’s viewing library on the TV app for something to watch.People were confused and believed they had lost their TV remote and were missing the Kansas City Chiefs defeat the Philadelphia Eagles, 38-35“No, you didn’t sit on the remote. But on Super Bowl Sunday, we fooled audiences into thinking they did,” the company captioned their ad when it was posted on YouTube yesterday.Fans’ jaws dropped down when they saw Tubi’s commercial and weren’t happy with the video.“That Tubi commercial came on & I yelled at every single person in this room,” someone tweeted after its airing.Tubi should be sued for this pic.twitter.com/eHhU7Bmmzs“Tubi should be sued for this,” added another angry fan.The “Morning Brew “Twitter account joked that “Tubi really paid 7 mil to make us all think we sat on the remote…”A viewer chimed in: “I almost threw out my tv during that Tubi commercial.
The 2023 Super Bowl commercial numbers are in!
Maya Rudolph starred in her first Super Bowl commercial as the official spokesperson for M&M’s, and it looks like it will also be her last.
Martha Stewart is showing off her love for Snoop Dogg!
U2 is heading to Las Vegas!
Oscar-winning “CODA” actor Troy Kotsur, who was the second deaf actor to win an Academy Award, signed the national anthem as well.The “Tennessee Whiskey” crooner joined the ranks of Mariah Carey, Whitney Houston and the Chicks to make national anthem history.The performances at State Farm Stadium in Glendale, Arizona, will preface the match between the Kansas City Chiefs and Philadelphia Eagles – with a halftime show by Rihanna.Stapleton, an eight-time Grammy winner, will jet off on a stadium tour in May, which will begin in Texas and make stops in Oklahoma, California, Washington and more. ‘I’m just trying to be the best version of that that I can be.’The 44-year-old country singer was named the Country Music Association’s male vocalist of the year in 2022, adding to his impressive sheet of music accords, such as the American Country Music Awards’ 2021 album of the year and 2020’s artist-songwriter of the decade.In 2022, he swept the country competition at the Grammys, winning Best Country Solo Performance, Best Country Song and Best Country Album.
all eyes were on Rihanna at the Super Bowl LVII, there was a lot more going on in the celebrity-packed stadium – and we don't just mean the nail-biting football game between the Kansas City Chiefs and the Philadelphia Eagles.From celebrity selfies to Marta Stewart's mishap and Blue Ivy's rare appearance with dad Jay Z, here are the Super Bowl 2023 moments you might have missed.WATCH: Rihanna's career-defining Super Bowl showRihanna preserved her energy while backstage, being driven around in a golf buggy ahead of her career-defining performance. Rihanna moved around backstage in buggyThe Diamonds singer, who revealed her pregnancy onstage, smiled and waved from the cart, like true pop royalty.She also revealed her pre-stage ritual, sipping on a bottle of Fiji water – with a straw, of course, to keep her red lipstick perfectly in place.WOW: NFL players' gorgeous wives and girlfriends: from Patrick Mahomes to Jason KelceNational treasure Martha Stewart proved she's a big football fan, arriving at the stadium exceptionally early at 2:11pm.
Super Bowl 2023 halftime show and gave her fans a little surprise.Social media went wild during her performance, speculating that the “Umbrella” singer might be pregnant again, and her reps later confirmed that she is indeed expecting baby No. 2.Rihanna, 34, is allegedly thrilled by the response, and it went how she wanted it to go.“She knows it was a performance to remember and that is what she wanted.
Hollywood royalty arrived in Manchester at the weekend - and film star Will Ferrell soon found himself making some new friends here. American actor Will made a surprise appearance at Manchester City to watch their Premier League match against Aston Villa on Sunday.