Gwyneth Paltrow's Goop is easily one of the most polarizing. Upon launching in 2008, it quickly gained a reputation as a destination for people who have hundreds, if not thousands, of dollars to spare.But over the years, Goop has evolved into a place that offers premium nontoxic beauty products at a wide range of prices — in addition to that $450 pistachio resin face serum, you can get a $3.50 organic lip balm.