nme.com
27.04.2021 / 17:12
Oscars TV ratings drop by over 50 per cent in new record low
Oscars telecast dropped by 58 per cent, Nielsen has confirmed.The ceremony drew 9.85million viewers in total, per IndieWire, and attracted adults aged 18-49 as a key demographic.Last year, the Academy Awards were watched by 23.6million viewers and earned a 5.3 rating, versus this year’s 1.9 rating.However, those figures are in line with ratings for live TV viewership broadly, which has been steadily decreasing for some time.The Golden Globes, SAG Awards, Grammys and Emmys all saw a substantial