Jonathan Taplin Jonathan Taplin is the Director Emeritus of the Annenberg Innovation Lab at the University of Southern California and the author of “The End of Reality: How Four Billionaires are Selling a Fantasy Future of the Metaverse, Mars and Crypto.” He was tour manager for Bob Dylan and The Band in 1969. He has written this op-ed at the request of Universal Music Group. On Monday, these pages featured a defense of TikTok that could easily have been ripped from the headlines of the 2000’s.