British comedian Joe Lycett, who changed his name to taunt a fashion brand Hugh Boss, has revealed he is returning to his original name.
Hugo Boss Showbiz and Celebrity Breaking News
peoplemagazine.co.za
16.04.2020
Liam Payne will never repeat ‘militant’ diet he adopted prior to Hugo Boss campaign
Liam Payne will never go back on the “militant” diet and workout regime he adopted prior to his racy Hugo Boss underwear campaign.
breakingnews.ie
02.03.2020
Joe Lycett reveals impact of legally changing his name to Hugo Boss
The comedian formerly known as Joe Lycett has said that changing his name to Hugo Boss to taunt the fashion company has been “a headache”.
breakingnews.ie
02.03.2020
Comedian ‘legally changes name to Hugo Boss’ in trademark taunt
A comedian said he has legally changed his name to Hugo Boss in a jibe against the German luxury designer using trademark claims to target small businesses and charities who use the name “boss”.
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