Angelique Jackson The rise of the Adidas empire is getting the limited series treatment after independent film producer Niels Juul (“Ferrari,” “Killers of the Flower Moon”) inked a deal with the family of the brand’s founder, Adi Dassler. Juul’s No Fat Ego Productions and AD Legacy, the company set up by the Dassler’s grandchildren, have entered into a partnership to produce a fictional limited series based on Dassler’s life and the global brand he created from his small German village.