Susanne Daniels Exits As YouTube Global Head of Original Content
18.01.2022 - 19:22
/ deadline.com
YouTube Global Head of Original Content Susanne Daniels has resigned after over six years, during which she built the original content division of the company. YouTube Originals is coming off Q4 2021 as its most-watched quarter ever with 1.3 billion views.
Daniels, a respected veteran TV executive, joined YouTube Originals in 2015 when the video-sharing giant had announced the launch of a premium subscription tier with high-end original scripted programming. She developed and launched such series as Cobra Kai, which set YouTube viewership records before moving to Netflix and earning Emmy nomination for Outstanding Comedy Series, Step-Up (now on Starz), On Becoming A God In Central Florida (moved to Showtime) Wayne (available on Prime Video) and Impulse from Doug Liman.
In 2018, the Google-owned streamer pivoted away from scripted and SVOD to focus to their core unscripted content under the existing AVOD model. Daniels, who had started her career in unscripted at NBC decades ago, shepherded the transition with such projects as Michelle Obama’s Emmy-winning Creators For Change, Will Smith’s Best Shape of My Life, and the Emmy-nominated Ascension with David Blaine.
Other notable launches under Daniels include the star-studded Emmy winning commencement event Dear Class (and the 2021 sequel Dear Earth), the music series Released (which reunited her with former MTV boss Van Toffler), livestream concerts with Paul McCartney, Taylor Swift and Liza Koshy’s scripted comedy Liza On Demand. In addition, the documentaries she developed and programmed (including Demi Lovato’s Dancing with the Devil, Justin Bieber’s Seasons, Coachella 20 Years in the Desert, Defying Gravity: the story of the American Women’s Gymnastics Team, and Creators
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