Supermarket giant has sent shoppers wild with a SpecialBuy which many people say 'tastes exactly like McDonald's.' But while people love the taste, some shoppers aren't quite so keen on the price tag.
Supermarket will give shoppers a discount depending on their age - and it's not Aldi, ASDA or Tesco
19.05.2022 - 15:53 / manchestereveningnews.co.uk
One major supermarket chain has said it will give shoppers a bigger discount on their shopping depending on how old they are. It's the first supermarket in the UK to do it, and people are hoping that chains like ASDA, Tesco, Aldi and Lidl will follow its lead.
From next Tuesday, anyone aged 60 or over will be able to claim the offer in-store at branches of Iceland and The Food Warehouse by showing a proof of age. There is no minimum spend and the discount applies across all products and ranges.
The retailer said it decided to launch the offer after Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living. It will be the first supermarket to launch a discount for the over 60s.
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Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
"The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Last Christmas Iceland ran a regional trial offering those receiving a state pension £30 vouchers and is now exploring a national rollout ready for this summer. The supermarket says it is "doing what we can to keep costs down" on products as people across the country struggle with soaring prices.
This week Andrew Bailey, governor of the Bank of England issued an "apocalyptic" warning over food supplies and skyrocketing costs for consumers. He said the
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