Super Nintendo World Ready To Launch At Universal Studios Hollywood: “This Is Really A Revolution For Us”
03.01.2023 - 18:17
/ deadline.com
In 2016, the theme park that saw the biggest jump in attendance in the world was Universal Studios Hollywood. That year, the park’s attendance surged 13.9% to 8,086,000 visits, according to the EA/AECOM Theme Index and Museum Index. What happened? The Wizarding World of Harry Potter, that’s what.
This year, Universal Studios Hollywood may be on the cusp of launching another mega-draw that’s smartly created from wildly popular IP. With Harry Potter, Universal Creative — the division of the company responsible for theme park experiences — did a great job of building interactivity into the Wizarding World, which is a large part of what sets it apart. This time around, the IP they’re leveraging is one with which visitors are already used to interacting. Universal’s challenge is to do it justice. And, with Nintendo’s help, they may have actually pulled it off.
Universal Parks brass is well aware of the opportunity, and what’s it stake.
“The arrival of Super Nintendo World to Universal Studios Hollywood reinforces our commitment to expand entertainment options beyond traditional movie and television properties and cultivate new, untapped areas that appeal to future generations,” Tom Mehrmann, President & COO, Pacific Rim, Universal Parks & Resorts told Deadline in a statement. “We are thrilled to welcome Super Nintendo World to our theme park and bring an entirely new level of interactive and immersive experiences to our guests and can’t wait for them experience the land.”
Super Nintendo World at Universal Studios Hollywood officially opens February 14, roughly coinciding with the April 7, 2023 release of Universal and Illumination’s Super Mario Bros movie. A larger Super Nintendo World opened last year at the Japan park
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