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Studies Show TikTok’s Music Clout: Two-Thirds of Users Go to Streaming Services to Play Songs They’ve Found

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variety.com

Geoff Mayfield Unless you’ve been sleeping as long as Rip Van Winkle, you know TikTok has become the new big man on music’s campus and a catalyst for pop culture.

How many times, after all, did you see that TikTok ad on fall telecasts featuring Fleetwood Mac, thanks to skateboarding app user Nathan Apodaca and his bottle of Ocean Spray?

Now, market research studies commissioned by the social media darling, compiled by two different firms, gives some numeric context to TikTok’s impact.A music.

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