Jeff Hirsch USA audience President pandemic coronavirus Jeff Hirsch USA

Starz CEO on Female Audience Push: "It's The Right Thing to Do"

Starz topper Jeff Hirsch says targeting women for his fast-growing premium cable and streaming audience just makes business sense. "We saw as we got more of our data capability that women are really driving our business.

Women and African-American women, and we know it's working. We see it in the explosive growth of our OTT service," Starz president and CEO Hirsch told the virtual Communacopia Conference during a session that was webcast.

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