variety.com
24.03.2022 / 19:37
Amazon (Still) Wants Hyper-Local Shows in Europe: ‘If We’re Commissioning a Big Spanish Show, I Need It to Be a Hit in Spain’
Manori Ravindran International EditorAmazon Prime Video is continuing its mission of commissioning “local for local” shows as its European operation becomes more entrenched.Georgia Brown, head of Amazon Studios for Europe, told a packed Series Mania session in Lille on Thursday that her regional staff across the continent aren’t looking for international ideas, but rather location-specific conceits.“If we’re commissioning a big show in Spain, I need it to be a hit in Spain,” said Brown. “Lots of people come to us saying, ‘We have a great international show,’ and that doesn’t really work for us.