Simon Cowell is reportedly set to launch a near TV car show to rival Top Gear.The 61 year old music mogul is said to be developing the format for the new venture and eyeing producers who can help make his dream come alive. Simon is understood to be a huge car fan and owns an impressive roster of wheels including a Rolls-Royce Phantom, a Lamborghini Gallardo Spyder, an Eagle Speedster, a £1million Bugatti Veyron and a Rolls-Royce Silver Cloud.