Shoppers who drink coffee have been issued a warning. According to a new study, drinking coffee before you heading to shops full of tempting goodies could make you spend a lot more than you originally planned.
Published in the Journal of Marketing, the study examined how coffee consumption influenced spending and found that it stimulated additional purchases as well as higher spends.
Researchers found that it also influenced what type of items they bought, with a strong preference for "hedonic", or sensual items.
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