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Scots confectionary Mrs Tilly's tablet to be sold in Canadian supermarkets
20.05.2022 - 14:47 / dailyrecord.co.uk
Mrs Tilly's tablet is to be sold in Canada after confectionary bosses secured a deal with three supermarket giants.
The Scottish tablet will be on shelves in more than 400 stores following a deal with Walmart, Save on Foods and Freshco. The move follows a successful trial phase for the sweet treat.
The tablet's origins can be traced back to the 18th century Scots cookbooks of Lady Grisell Baillie.
Outside of Scotland the Larbert based firm, which has been family owned and run since 1997, sells products to the US, Europe, Japan, Australia.
Bosses said Scottish food brands have a long-established track-record of international success with iconic treats such as shortbread, tea cakes and Irn-Bru.
Managing director Blair Paterson said: "It is a well-known fact that Canada and Scotland have deep rooted historical family connections, with around five million Canadians claiming Scottish ancestry.
"We felt that there was a fantastic opportunity for us to introduce our famous tablet to a market with such a genuine and long-standing affinity for Scotland and we look forward to building on this initial success over the next few years as the Mrs Tilly's brand becomes more established in Canada.
"This latest success adds another iconic product to the famous Scottish larder that tempts consumers all over the world."
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