Sainsbury’s follow M&S, Asda, Aldi, Morrisons and Waitrose in making important change to toilet roll
06.07.2022 - 15:13
/ manchestereveningnews.co.uk
Sainsbury’s has become the latest supermarket to share its support of a cancer campaign inspired by the late Dame Deborah James. The retailer has pledged its support to raise awareness of symptoms and signs of bowel cancer by making an important change to their loo roll.
Like many other stores, Sainsbury’s will be placing Bowel Cancer UK’s logo and list of bowel cancer symptoms across ranges of own-branded paper toilet roll packs, which will be rolled out across all Sainsbury’s stores and online starting from October 2022.
It comes as part of Bowel Cancer UK’s #GetOnARoll campaign in collaboration with Marks and Spencer, which aims to help millions of people across the UK know how to spot the signs of bowel cancer and encourage them to contact their GP if they experience any symptoms.
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The idea originated from M&S employee Cara Hoofe, who was diagnosed with bowel cancer in 2016. She submitted the idea via the retailer's CEO suggestion scheme, Straight to Stuart, and kickstarted a movement that can help potentially save lives.
M&S partnered with the charity in May, pledging to add symptoms of bowel cancer on all their own brand loo roll, which would hit shelves in autumn.
On June 21, household brand Andrex joined the campaign, committing to adding the information to their full range of loo roll packaging, followed by Aldi, who are also adding a QR code to over 70 million loo roll packs a year.
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Two days later, Morrisons got on board, followed by Waitrose, who hopes to raise