Princess Productions Buys Irish Animation Studio Boulder Media From Hasbro
01.11.2022 - 17:07
/ deadline.com
EXCLUSIVE: Australia’s Princess Productions is acquiring Irish firm Boulder Media from toy giant Hasbro, we’ve learned.
The deal is the most notable M&A on the international animation market for a while. It closed earlier this month and gives Princess expanded production services capabilities for its in-house and third-party projects and allow it push into development in Ireland. Financial terms of the deal weren’t disclosed.
Boulder is one of Ireland’s largest animation studios, having worked on Hasbro’s Transformers and My Little Pony franchises and TV shows such as Go Jetters and Danger Mouse. Its sale to Hasbro in 2016 was considered a major sign of intent by the U.S. toy manufacturer’s desire to make and own more content. Hasbro later acquired Pepper Pig and PJ Masks owner eOne but is now focusing more on Hasbro-branded IP and has its other entertainment assets under strategic review.
Princess is known for adult animation series such as Adult Swim’s Yolo Crystal Fantasy and Yolo Silver Destiny and is currently working on Hulu and 20th Television Animation’s Koala Man through its joint venture with Bento Box Entertainment, Princess Bento. Stars attached to that show include Sarah Snook, Demi Lardner, Jermaine Clement, Rachel House and Jarrad Wright. It’s got a busy animation studio of its own in Melbourne, providing production services to in-house shows and third-party projects such as Adult Swim’s Smiling Friends; a slate of Aussie comedy projects; and has produced comedies such as Chris Lilley shows We Can Be Heroes: Finding the Australian of the Year (aka The Nominees), Summer Heights High and Jonah From Tonga, along with docs and podcasts.
Dublin-based Boulder, founded back in 2000, has an extensive record of
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