Prime Video Replaces Netflix As No. 1 Streaming Service In U.S., According To Longtime Industry Tracker Parks Associates; Peacock Cracks Top 10
02.12.2022 - 23:27
/ deadline.com
Prime Video has supplanted Netflix as the No. 1 subscription streaming outlet in the U.S. in an annual ranking compiled by research firm Parks Associates. (See full chart below.)
The company didn’t disclose its methodology for how it isolates the number of Prime Video subscribers, a metric long cloaked in secrecy due to Amazon’s general reluctance to disclose statistics about its Prime business. Still, Parks has been a reputable tracker of the streaming space for more than a decade. For many years in the 2010s, its rankings looked consistent, with the former “Big 3” of Netflix, Prime Video and Hulu sharing the top three spots, always with Netflix at the top. Today, the rankings are much more fragmented given how many new players have entered the scene. The list reflects total subscribers through September 2022, via the OTT Video Market Tracker, a Parks offering described by the firm as “an exhaustive analysis of market trends and profiles of the nearly 100 over-the-top video service providers in the U.S. and Canada.”
Amazon said last year it has more than 200 million Prime members, with Prime Video among the program’s benefits. Several weeks ago, the company also recently said The Lord of the Rings: The Rings of Power has been viewed by more than 100 million Prime subscribers worldwide. CEO Andy Jassy, during an appearance at the New York Times DealBook conference, called Prime Video “a really important ingredient” in luring subscribers to Prime, which also offers free shipping, discounts at Whole Foods Market and other perks. “It’s always been something that has driven Prime subscriptions,” Jassy said of the video offerings, “but increasingly we see more and more people signing up to Prime because of the video
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