Dixie D’Amelio hits the stage for a private performance and meet and greet at the PUMA Flagship store in New York City on Friday (June 10).
25.05.2022 - 02:57 / variety.com
Thania Garcia Among the many topics discussed during the Power Marketers of the Music Industry panel at Variety‘s 2022 Entertainment Marketing Summit, clearly TikTok and the importance of fan relationships were at the front of the group’s minds. Moderated by Variety‘s Andrew Hampp, the panel sorted through the many questions surrounding the marketers who are behind some of today’s top and developing music acts.This year’s music marketing panelists included: Krystian Santini of RocNation; Corey Sheridan of TikTok North America; Kendra Ellis of Atlantic Records; Val Pensa of RCA Records; and Alissa Pollack, executive VP of global music marketing at iHeartMedia.Pollack opened the conversation by discussing the key to Doja Cat’s TikTok success: “Doja Cat’s gonna do what Doja Cat wants to do,” she said.
Since the release of “Planet Her,” Doja has found remarkable success on the video app which favors “snackable soundbites” — not only making her new releases go viral but also bringing light to her older songs. Sheridan, who is the head of music partnerships and content operations of TikTok North America, said “Authenticity is the key to success on TikTok,” for a community like Gen Z that seeks to resonate with their favorites.
He offered a list of pointers for those looking to break on the algorithm-based app: TikToks should be 17-20 seconds, with a punchline at the end, filmed vertically and using official sounds. Ellis, VP of marketing for Atlantic Records, pointed to Roddy Rich’s “The Box” as a pivotal moment for the label.
Dixie D’Amelio hits the stage for a private performance and meet and greet at the PUMA Flagship store in New York City on Friday (June 10).
Halsey is ready to release their new single!
Post Malone is the latest celeb to join Seth Meyers for a “Late Night” day drinking session.
Twin Peaks restaurant in Florida. The waitresses, identified only as Erika and Faith, posted their video to the viral streaming platform site last week, where it has clocked over 2.3 million views as of Thursday. Erika and Faith — who have declared they are “dating” — started their video by sharing a kiss in their car before clocking in for their shift.
Post Malone has discussed his relationship with TikTok, saying he struggles “to make something natural” on the social media platform.Conversations around the demands on artists from record labels to use the platform have been in the headlines in recent weeks after Halsey shared a number of posts claiming that their label were holding a new song hostage until they could “fake” a viral TikTok.Taking to their TikTok page, the singer – who released latest album ‘If I Can’t Have Love, I Want Power’ last year – said in a post titled “I’m tired” that there is new music she wants to release “ASAP,” but that “marketing” is getting in the way and the label won’t let her share the new song.The song, ‘So Good’, has now got a release date of June 9, with her label Capitol Records telling Halsey publicly: “We love you and are here to support you. We are an artist first company that encourages open dialogue.
Post Malone is adding his voice to the conversation about the pressure on music artists to make their songs go viral on TikTok.
fake viral moment.”Capitol Music tweeted in support of Halsey, saying they will release their new single “So Good” next week.“@halsey, we love you and are here to support you. We are committing to a release of ‘So Good’ on June 9th, 2022,” Capitol wrote.The label shared a written-out statement with the tweet, saying: “We are an artist first company that encourages open dialogue.
Self Esteem, has penned an essay about the pressure she believes female artists face to provide TikTok content.The article comes following a number of artists speaking publicly about their experiences of their labels and management pushing them to post on the social media platform.They include FKA Twigs, who has said: “It’s true all record labels ask for are TikToks and I got told off today for not making enough effort” and since deleted her TikTok account. Charli XCX, Florence Welch and more have also expressed similar sentiments.Halsey, meanwhile, said earlier this month: “I have a song that I love that I wanna release ASAP, but my record label won’t let me… my record company is saying that I can’t release it unless they can fake a viral moment on TikTok.
A man has been seen riding a metal giraffe outside a Scots entertainment centre in a dangerous stunt.
All About Cats released the earnings of the app’s animal accounts Friday, and it’s quite paw-sible that some of its most popular petfluencers make more money than your average bear. At the top of the leaderboard is ThatLittlePuff, a furry gray kitty estimated to earn over $26,400 per post. With 27.6 million followers and over 590 million likes, the cat — with the help of crafty edits by humans — tests recipes and life hacks posted by other users.
Romeo Beckham and Mia Regan are quite the smitten couple and recently the pair made very candid confessions about their three-year relationship.MORE: Romeo Beckham looks identical to dad David in sporty outfitTaking to TikTok Romeo shared a clip of him and Mia sat next to one another whilst they closed their eyes and answered questions about each other.WATCH: Romeo Beckham and Mia Regan open up about their relationshipThroughout the clip, shock revelations come to light, such as that despite Romeo's penchant for a vibrant ensemble it is Mia who has the most colourful wardrobe.READ: Mia Regan wows in leather alongside boyfriend Romeo BeckhamSEE: Victoria Beckham teams up with son Romeo and you should see her PVC trousersThe pair, who were in fits of giggles when asked, also agreed that the footballer is the better singer out of the two of them. Mia and Romeo are couple goalsSomething the pair definitely didn't agree on was who out of the two is the best chef, so it looks as though, according to his girlfriend, Romeo doesn't take after his older brother Brooklyn.Fans went wild for the video and left messages for the couple in the comments.One fan penned: "The perfect couple," with a heart-eyes emoji.
Scots DJ Calvin Harris is looking 'better than ever' according to fans as he shared a new photo of himself on Instagram.
Was Kris Jenner‘s dress for Kourtney Kardashian and Travis Barker‘s wedding inspired by Moira Rose? One fan compared the famous momager’s feathered Dolce & Gabbana gown to a look seen on Schitt’s Creek — and the resemblance is uncanny!
This £10 Revolution Pro Miracle Cream which is a dupe of Charlotte Tilbury's Magic Cream is a TikTok sensation. It's no wonder the product is a sell-out following its rave reviews.
You’ll occasionally see tweets from artists half-jokingly saying they’re waiting to go viral on TikTok so they can live off their music. But Halsey showed that it’s not just indie artists who are expected to have their songs become massive hits on the platform to make their label happy. Over the weekend, Halsey posted a TikTok featuring an audio clip of a yet-to-be-released track with text that reads, “Basically I have a song that I love that I wanna release ASAP but my label won’t let me.
Halsey is not here for fake buzz!
Halsey has accused her record label, Capitol Records, of refusing to release the first single from her new album.