Peter Bart: Hollywood Studio Protectors Of Old Would Still Have Plenty To Do These Days
28.10.2022 - 02:23
/ deadline.com
He spoke in a raspy monotone that was at once commanding, yet menacing. Howard Strickling officially was the public relations boss of MGM during its heyday, but his real responsibility, he would explain, was protection more than publicity.
Strickling’s mission was to nurture the roster of stars under studio contract. If he were around today he might even have a few things to say to Brad Pitt or George Clooney.
He’d likely be wary, for example, about Pitt’s decision to play silent star John Gilbert in the forthcoming period movie Babylon. Gilbert’s career ended abruptly in the 1920s due to his stormy personal relationships with other stars, so Strickling would counsel Pitt to avoid references to his litigation with ex-wife Angelina Jolie.
Gilbert experienced well-publicized conflicts with his volatile co-star and fiancée Greta Garbo. Louis B. Mayer opposed the wedding and, in one lethal moment, Gilbert shoved the MGM czar against a wall, causing him to lose his glasses and shout, “I’ll destroy you.”
Strickling therefore would likely be warning reporters to avoid personal questions to Pitt who, unlike Gilbert, is normally tactful and congenial in his media encounters. He also has a strong speaking voice in contrast to Gilbert’s falsetto, which hurt his career in the brave new world of talkies.
Strickling had the studio muscle to change casting decisions and re-invent the histories of actors like Tab Hunter or Guy Madison (Gilbert originally was named Cecil Pringle.)
Damien Chazelle, Babylon’s director (he also shot La La Land) carefully studied that moment of the 1920s when star careers were disrupted by the introduction of sound. He believes Hollywood faces a similarly transformative moment today as streamers supplant