Yemi Alade Latest Celebrity News & Gossip

Music distributor IDOL has announced two new artist services deals.The first is with Nigerian afropop artist Yemi Alade and the label she runs, Effyzzie Music. IDOL will work with Alade on the release of her upcoming seventh studio album.

The week of May 10, Universal Music Central Europe & Africa senior vp A&R Joe Chialo’s packed schedule included conference calls with the music company’s offices in Nigeria, Kenya and Ivory Coast.

Much of what the general public has come to know of the Nigerian music scene over the past few years has been through the pop-leaning afrobeats of artists like Wizkid, Burna Boy, Davido, Tiwa Savage, and Yemi Alade, who have managed to break through to the global mainstream. But one of the more exciting developments out of the country in recent memory is its youth culture — which is producing refreshing contributions to the world of fashion, art, and music.