John Hopewell Chief International Correspondent There’s “an enormous amount of fresh talent coming through, and those new voices, that for the most part don’t come from the U.S.,” CAA Media Finance’s said at San Sebastian’s Creative Investors Conference this September. Getting noticed ia another matter. Global content spend has near doubled in a decade, from $136 billion in 2013 to $250 billion this year, according to Ampere Analysis.