Emiliano De Pablos Spain’s Madrid region is riding the crest of a wave towards becoming one of the most important animation/VFX hubs in Europe. Taking in the country’s capital, the Madrid region hosts more than 32% of Spain’s active audiovisual companies and around 31% of its animation and VFX firms. Regional animation and VFX players – structured around Pixel Cluster Madrid – scored last year a net revenue of €72.6 million ($72.6 million) and generated 1,855 jobs. “Animation and video games are strategic sectors within the economy of Madrid,” says Ignacio Carballo, head of audiovisual industries in the Madrid region. “They are elements of the future, dynamizers.”