Michael Schneider Variety Editor at LargeStrong Studios has tapped Scott Weinstock to serve as exec VP of development and production, while Melissa Traub has joined as vice president of marketing and development. Both will report to Strong Studios president David Ozer, who announced the hires on Tuesday.Weinstock’s credits include serving as a senior producer, and later VP, executive creative director/supervising producer for the NBA, where he helped create “NBA Inside Stuff” and managed the league’s advertising and marketing campaigns while also helming much of the NBA’s internal and external creative branding efforts.