Obi Asika Latest Celebrity News & Gossip

Manori Ravindran Executive Editor of International When talent agency UTA officially opens shop in London on Thursday, it will be the latest American agency heavyweight to have a brick-and-mortar presence in the U.K. The 28,000-square-foot office at 1 Newman Street straddles Fitzrovia and trendy Soho. Designed by Gensler and Modus Workspace, the headquarters will be home to UTA’s music business as well as film and TV agents, and those working across everything from production arts to podcasting. The London office, which will be the agency’s European hub, will continue to be headed up by music agents Neil Warnock MBE and Obi Asika. UTA first carved out a presence in London in 2015 when it acquired British music practice The Agency Group. In 2021, the company expanded its footprint in music with the purchase of London-based Echo Location Talent Agency.

UTA, which last year acquired UK agency Curtis Brown, is opening a new office in London as it eyes further international growth.

Jem Aswad Senior Music EditorUTA has announced the acquisition of U.K.-based Echo Location Talent Agency. The firm was founded and led by Obi Asika (pictured above), who will serve as Co-Head of UTA’s UK office alongside Neil Warnock.

UTA has acquired the U.K.-based Echo Location Talent Agency. Terms of the takeover deal were not disclosed, but company founder Obi Asika will continue as co-head of the London-based music talent agency alongside Neil Warnock as UTA grows its global music footprint.