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Ben Croll AI spending is expected to crest above $13 billion by 2028, with the spread falling fairly evenly across analytics, development/delivery and customer experiences like personalization and discovery, media analysts announced at a Series Mania presentation on Thursday. However, the analysts do not anticipate the content creation apocalypse that has underscored much AI coverage of late.

John Hopewell Chief International CorrespondentIn late April, Banijay Iberia moved waves by taking an equity stake in Alex de la Iglesia and Carolina Bang’s Pokeespsie Films, with the aim of scaling up on its Spanish-language high-end original series and fiction production.Via Shine Iberia, Banijay is also producing biopic “Bosé,” one of VIS’ biggest Spanish-language plays for Paramount Plus, about singer-songwriter Miguel Bosé.Best known for its entertainment formats – though it does own Barcelona’s Diagonal TV, producer of hit Netflix historical sagas “Cathedral of the Sea” and “Heirs to the Land” and DLO Producciones, behind “Tell Me Who I Am” and “El Immortal,” – Banijay is now moving to strengthen its position in scripted in the Iberian market and, via it, across the globe. That is seen at Conecta Fiction, which runs June 21-24 in Toledo, Spain, where Banijay will have one of the biggest presences of any global company at the TV co-production forum, with Lars Blomgren, Banijay head of scripted, teaming with Maria Rua Aguete, Omdia senior research director, to deliver a first full day keynote on Wednesday on Global Fiction Trends, Consumer Choices & The Future of Fiction TV in a Streaming World.James Townley, Banijay’s global director of content development, who overseas new non-scripted IP, will also speak at Conecta Fiction;  Pilar Blasco, CEO of Banijay Iberia, will engage in a conversation with María José Rodríguez, head of Spanish originals at Amazon’s Prime Video.In the run up to Conecta Fiction, Variety talked with Blomgren about Banijay’s plans to ramp up its series and fiction output in the Spanish-speaking world.At Conecta Fiction, you’ll deliver a keynote on global TV fiction trends. Could you anticipate

The churn is real.

Marta Balaga Advertising revenue makes up 60% of all online video revenue, with the online video market reaching $236 billion last year, while free platforms continue to dominate the video market, Maria Rua Aguete, senior research director at Omdia, said Thursday at a discussion about AVOD at Series Mania TV festival in Lille, France.“Something consistent is that people love YouTube. I know that many broadcasters and studios don’t want to call it AVOD, but the reality is that they offer video and people watch it, also on the big screen,” she said, kickstarting the discussion titled “Advertising Strikes Back: Are AVOD Platforms the New Big Thing?”In many countries, Netflix comes as the second favorite service (in the U.K., it’s public broadcaster BBC, for example), but Roku Channel (pictured, Roku comedy “Reno 911!”) and Samsung TV Plus also emerge as contenders, the latter in countries like Brazil and India.

Jamie Lang “Content has never been more abundant, VOD streamers too,” argued the pitch for Conecta Fiction’s Tuesday night panel titled Streamers, the New Global Ecosystem, A Map Not to Get Lost, hosted by Galician native Maria Rua Aguete, senior research director for TV, video and advertising at Omdia in the U.K.Filling chairs at the virtual roundtable, a half-dozen executives from companies in Europe and Latin America shared their plans for the near future, highlighted key projects and

A British research company may have discovered a magic number for American media consumers — and it's seven.That's seven streaming services, paid or free, that consumers are willing to subscribe to before the hassle of keeping track of log-ins and passwords just becomes too much, said Maria Rua Aguete, senior research director at the London-based media consultancy OMDIA.For the past few years, OMDIA has been monitoring the average number of streaming services that online homes subscribe to, and

Jamie Lang Streamers ruled NATPE even if super indies made most of the big announcements.