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Marcus Corp. CEO Greg Marcus joked that the Milwaukee-based movie theater owner has hit on a new method for predicting box office.

Marcus Corp. CEO Greg Marcus insisted today that dual Hollywood strikes are nowhere near as threatening to exhibition as Covid was amid hand-wringing that a second massive hit to movie theaters is unfolding.

Big exhibitor Marcus Theatres saw second quarter sales surge, hitting 80% of the comparable 2019 pre-pandemic June quarter on a string of releases led by Top Gun: Maverick.

Marcus Corp., which owns leading exhibitor Marcus Theatres and a chain of hotels, said it posted a profit last quarter for the first time since Covid struck bolstered by increasing vaccination rates, improving consumer confidence and the release of a greater number of high-performing new films.

Marcus Corp., which runs the fourth-largest movie theater circuit in the U.S., posted fourth-quarter results below Wall Street forecasts, but execs point to brighter days in the next few months.

Exhibition stocks, paced by Imax, are moving higher as investors react to explosive weekend box office in China and a belief that Stateside theaters may soon see a similar release of pent-up demand.

Movie theater chains are staring down an unprecedented crisis, as pandemic shutdowns are forcing operators in some areas to close while awaiting local authorities’ COVID-19 guidance. So it was no surprise that when Marcus Corp.

The better-than-expected Christmas-weekend opening of Wonder Woman 1984 is giving most exhibition stocks a welcome boost as the misery of 2020 gives way to hope for a brighter 2021.