Warner Bros. Discovery, today announced a new strategy and structure for its advertising sales organization and leadership team under Jon Steinlauf, chief U.S. advertising sales officer.
Warner Bros. Discovery, today announced a new strategy and structure for its advertising sales organization and leadership team under Jon Steinlauf, chief U.S. advertising sales officer.
Brian Steinberg Senior TV Editor Warner Bros. Discovery is the latest traditional media company to reorganize its advertising-sales team to meet the demands of a rapidly shifting market. The media conglomerate said it would rework its ad sales staff, overseen by Chief U.
As it continues to refine its org chart three months after the close of WarnerMedia and Discovery’s $43 billion merger, Warner Bros Discovery has finalized the team of senior ad sales executives who will report to Jon Steinlauf, the company’s chief revenue officer.
The majority of the senior leadership in the department are executives who held roles in Discovery Inc., to be expected considering Discovery chief David Zaslav‘s position as the new CEO of the merged company. Among the Discovery execs joining the team are EVP Karen Grinthal, who is overseeing linear and digital sales and revenue for a suit of WBD networks including TBS, Food Network, Cartoon Network and OWN; and digital advertising EVP Jim Keller, who will oversee sales for HBO Max, Discovery+ and other streaming and digital platforms.
CBS Sports and Turner have sold out virtually all ad inventory for the upcoming NCAA Men’s Basketball Tournament, punctuating a turnaround for the marquee event after two compromised Covid seasons.
When it comes to live television, there is perhaps no better sign of a normal spring than a full day of games from the NCAA March Madness college basketball tournament. For the broadcasters of the annual tourney, CBS and Turner Sports, its return after an unprecedented cancellation last year was a welcome one.
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