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Warner Bros. Discovery Overhauls U.S. Ad Sales Strategy, Structure - deadline.com
deadline.com
31.07.2023

Warner Bros. Discovery Overhauls U.S. Ad Sales Strategy, Structure

Warner Bros. Discovery, today announced a new strategy and structure for its advertising sales organization and leadership team under Jon Steinlauf, chief U.S. advertising sales officer.

Warner Bros. Discovery Restructures Ad-Sales Staff - variety.com
variety.com
31.07.2023

Warner Bros. Discovery Restructures Ad-Sales Staff

Brian Steinberg Senior TV Editor Warner Bros. Discovery is the latest traditional media company to reorganize its advertising-sales team to meet the demands of a rapidly shifting market. The media conglomerate said it would rework its ad sales staff, overseen by Chief U.

Warner Bros Discovery Finalizes Ad Sales Exec Team Reporting To Jon Steinlauf - deadline.com
deadline.com
28.07.2022

Warner Bros Discovery Finalizes Ad Sales Exec Team Reporting To Jon Steinlauf

As it continues to refine its org chart three months after the close of WarnerMedia and Discovery’s $43 billion merger, Warner Bros Discovery has finalized the team of senior ad sales executives who will report to Jon Steinlauf, the company’s chief revenue officer.

Warner Bros. Discovery Announces Merged Advertising Sales Team - thewrap.com
thewrap.com
27.07.2022

Warner Bros. Discovery Announces Merged Advertising Sales Team

The majority of the senior leadership in the department are executives who held roles in Discovery Inc., to be expected considering Discovery chief David Zaslav‘s position as the new CEO of the merged company. Among the Discovery execs joining the team are EVP Karen Grinthal, who is overseeing linear and digital sales and revenue for a suit of WBD networks including TBS, Food Network, Cartoon Network and OWN; and digital advertising EVP Jim Keller, who will oversee sales for HBO Max, Discovery+ and other streaming and digital platforms.

CBS Sports And Turner Sell Out NCAA March Madness Ad Inventory, At Near-Double-Digit Rate Increase Over 2021 - deadline.com - USA - New Orleans - Indiana
deadline.com
09.03.2022

CBS Sports And Turner Sell Out NCAA March Madness Ad Inventory, At Near-Double-Digit Rate Increase Over 2021

CBS Sports and Turner have sold out virtually all ad inventory for the upcoming NCAA Men’s Basketball Tournament, punctuating a turnaround for the marquee event after two compromised Covid seasons.

Will Sports TV Advertising Return to Pre-Pandemic Form? - www.hollywoodreporter.com
hollywoodreporter.com
14.04.2021

Will Sports TV Advertising Return to Pre-Pandemic Form?

When it comes to live television, there is perhaps no better sign of a normal spring than a full day of games from the NCAA March Madness college basketball tournament. For the broadcasters of the annual tourney, CBS and Turner Sports, its return after an unprecedented cancellation last year was a welcome one.

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