Big Brother is set to return to British television, five years after being axed by both Channel 4 and Channel 5, following a slump in viewership. The announcement made earlier this week during the final of Love Island – a similar popular reality show – blared that Big Brother would make its return in 2023 on ITV2 and the new streaming platform ITVX, with a new cast full of “carefully selected housemates from all walks of life”.