Jeremy Strong's commitment to playing Kendall Roy on Succession has led to repeated debates about the merit behind the practice and the toll it can take on an actor's health. Brian Cox has been a frequent critic of the method, claiming it led to Daniel Day-Lewis burning out but many of the very best throughout Hollywood's history have used the technique. The modern method approach to acting is generally credited with being popularised by Marlon Brando who requested to have a bucket of ice water thrown over him during his first Broadway play to make him look like he had actually been thrown in an icy lake.