William Earl Charles D. King’s Macro and General Motors have partnered to launch a multicultural marketing program designed to help develop the next generation of marketing executives. General Motors Marketing Academy Powered by Macro will be a five-month program for eight finalists who will receive instruction, mentoring and networking opportunities in the areas of marketing, branding, PR and communications. The program is designed to support promising talent at the early stages of their careers. “As part of the GM Diverse Incubator fund, we are dedicated to supporting and scaling diverse-owned companies now and in the future,” said Tarshena Armstrong, Director of Diversity Marketing and Development, GM. “As GM strives to be the most inclusive company in the world, programs like this ensure authentic representation and development of diverse companies and talent, providing participants with dedicated resources and opportunities to excel.”