Asad Ayaz Latest Celebrity News & Gossip

Disney and TikTok today announced a collaboration to celebrate The Walt Disney Company’s 100th anniversary. Fans on the platform “will be able to watch videos from across Disney’s brands, create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” to win unique profile frames.”

Zack Sharf Digital News Director The marketing for Disney and 20th Studios’ “Kingdom of the Planet of the Apes” got off to a strong start with 75 million views in 24 hours across platforms such as YouTube, Facebook, X/Twitter and more, Variety has learned. Social engagement for the trailer came in with 72,000 mentions in 24 hours, boosted by 11,000 TikTok comments and a top 10 trend on X.

Rebecca Rubin Film and Media Reporter The Walt Disney Company has elevated Lylle Breier to executive VP of marketing partnerships and special events. In her new role, Breier responsibilities will span global studio marketing and enterprise corporate functions departments, overseeing various aspects of the company’s growth and engagement strategies.

The Walt Disney Company has upped studio vet Lylle Breier to EVP, Marketing Partnerships and Special Events. Breier began her career at Walt Disney Studios as an undergraduate intern at Buena Vista Pictures while at UCLA. Most recently, Breier served as SVP, Global Marketing Partnerships, Promotions, Synergy and Special Events.

Effective immediately, Walt Disney Studios President of Marketing and 18-year studio vet, Asad Ayaz, has been named the first-ever Chief Brand Officer of The Walt Disney Company.

Robert Marich Talk about Hollywood having to make changes on the fly!The honorees for Variety Marketing Visionary Awards Presented by Spotify are inundated nonstop with consumer-focused analytics data that sometimes signal advisability of tweaking or overhauling campaigns on the run. Those data pointers can be consumer search revealing which characters and plot lines resonate (and which that don’t); consumer engagement with early promotions; linger time on creative materials; signup rates; and big data collected from every nook and cranny of cyberspace.Besides the unexpected, Hollywood marketing campaigns usually sequence some planned all-along, late-stage surprises too to keep the audience engaged.

William Earl Variety and Spotify will host a Marketing Visionaries Dinner on May 24. The in-person event, held in Los Angeles, will bring together top entertainment marketers from the film, TV, music and technology sectors.

Walt Disney executive chairman Bob Iger said when his tenure’s up he’d love another shot as a weatherman – a first gig in his early 20s that he dearly hoped would lead to an anchor job but never panned out.

Walt Disney chairman Bob Iger will receive an honorary Clio Award later this month during a fireside chat as the longtime executive moves into the home stretch of his tenure at the entertainment giant.

William Earl Ukonwa Ojo, Chief Marketing Officer, Amazon Studios and Prime; Asad Ayaz, President, Marketing, Disney Studios Content; and Joe Earley, EVP Content Curation and Marketing, Disney Plus, will be keynoting Variety‘s virtual Entertainment Marketing Summit presented by Deloitte airing on April 22.Ojo will be speaking about her branding vision for Amazon’s streaming platform and programming.