direct to your inboxShe's known as 'Mad Alison' to customers and she doesn't mind one bit.Alison Simkiss, owner of the Village Pantry, has been serving up sarnies in Failsworth for 25 years.Her business weathered the 2008 recession, has seen off competition from rival sandwich shops and has so far survived the devastating impact of the coronavirus pandemic.The secret to her success? "I know all my customers and how they like their sandwiches," says Alison.“I probably know more about my customers