Paramount Global Launches New Marketing Campaign “Popular is Paramount”

Cynthia Littleton Business Editor Tanya Giles is stepping down as chief programming officer for streaming at Paramount Global. Giles was promoted in June 2021 to help oversee all streaming content programming efforts for the media conglomerate that has invested heavily in its Paramount+ streaming platform. News of Giles’ departure was first reported by Deadline. The move comes as Paramount Global has been taking steps to further streamline its content, production and network operations under an increasingly smaller number of leaders. In late January, the company unveiled the plan to consolidate its stalwart pay TV cabler Showtime with the Paramount+ platform.

Paramount Global has named Kristin Southey EVP, Investor Relations, effective immediately. She succeedes Anthony DiClemente, who will remain with the media company through mid-April to ensure a smooth transition.

Matt Donnelly Senior Film Writer Republic Pictures, an historic movie label founded in 1935 and shuttered in 1967, has been revived by parent company Paramount Global. The banner will function as an acquisitions play, releasing titles acquired by Paramount Global Content Distribution. “We’ve chosen to revitalize the Republic banner given its storied history of delivering popular movies to a global audience, ” said Dan Cohen, Paramount chief content licensing officer and newly-named president of Republic Pictures. “With our best-in-class global distribution teams working to identify the best homes around the world, we aim to continue that legacy by offering audiences great entertainment across all genres.”

Shari Lynette Carpenter, Miko Lim and Oscar Rene Lozoya have been selected to participate in the 2023-2025 Paramount Directors Initiative, Paramount Global announced on Thursday.

Green Day’s Billie Joe Armstrong has collaborated with Gibson to recreate one of his beloved guitars.Named the Billie Joe Armstrong Les Paul Junior, the new guitar is a replica of the punk icon’s own 1950s Les Paul model, which he is commonly seen sporting on stage.“The single cut 50’s Les Paul Junior has been the root of my guitar tone for over 20 years,” he said. “Ever since I bought ‘Floyd’, my 1956 Sunburst Junior, in the early 2000’s I have been addicted.

Kate Middleton has launched a new taskforce as part of her campaign to help children and put a focus on their early development.

Bob Bakish, chief executive of Paramount Global, saw total compensation in 2022 of $32 million, up from $20 million the year before.

Paramount Global is shuffling its board of directors, including the addition of Dawn Ostroff, who will serve as an independent non-executive director, the company announced Friday. The filing also noted that Bob Bakish would be making $31.5 million.Ostoroff’s seat is pending a stockholder vote that will take place at Paramount’s 2023 Annual Meeting of Stockholders later this year. Bakish, who serves as Paramount Global’s president will be receiving a pay boost to $31.5 million as a result of $16 million stock awards grant.

William Earl Former Spotify, Conde Nast and CW executive Dawn Ostroff is set to join the board of directors for Paramount Global in May. Ostroff is poised to join the board as an independent director at Paramount Global’s annual meeting on May 8. Incumbent board members Candace Beinecke and Ronald Nelson will not stand for re-election at that meeting, which will bring the number of board members to 11, including Ostroff. “We are thrilled to welcome Dawn to Paramount’s Board at such an exciting moment in our evolution,” said Paramount Global chair Shari Redstone. “We believe her leadership, diverse expertise in content strategy and her long track record of driving transformation will prove invaluable as we seek to continue building on the success of Paramount’s global multiplatform strategy.”

Dawn Ostroff, a seasoned media executive who most recently served as chief content and advertising business officer at Spotify, will joining the Paramount Global board, the company announced today.

Amanda Dudamel is following the path to success, after becoming the fan-favorite participant in Miss Universe 2022. It’s no secret that the fashion designer has been looking for the right moment to make her fashion dreams come true, and she is now pursuing her passion.Amanda announced the exciting news to her fans and followers and social media, receiving all the support, as she embarked on a new business venture, creating her new Spring/Summer collection, which focuses on headscarves and bandanas, to be released on Sunday, March 19, 2023.“I am extremely happy to have shared with you the launch date of this special edition of headscarves that were designed with a beautiful concept,” Amanda said, adding that she would be giving more details in the upcoming days.Fans of the Venezuelan designer are already asking to see more of the new collection, and even requesting more items.

Sean “Diddy” Combs has just joined the potential purchase party of Black Entertainment Television (BET), with the mogul setting his sights on majority stake, TheWrap has confirmed.A source close to Combs says the Grammy award-winning musician and record label executive  is “exploring the opportunity to purchase BET as a part of his strategy to build a Black-owned global media powerhouse,” Variety was the first to report. The source added that conversations around Diddy buying majority stake in the network has yet to happen. Diddy is the latest to take interest in the acquisitions of the network, following behind Tyler Perry, Byron Allen and Miami-based media company Group Black, which was founded by Richelieu Dennis, Bonin Bough, and its CEO Travis Montaque. Under the umbrella of BET Media Group lies brands BET, BET+, BET Studios and VH1, which was to the group from Paramount Media Networks in a restructuring rearrangement. This would be another lucrative entrepreneurial business move for Diddy, who founded media company Revolt in 2013.

BET, joining fellow media moguls Tyler Perry and Byron Allen as they vie to purchase a majority stake of BET Media Group amid reports that owner Paramount Global is exploring a sale of the asset, Variety has confirmed. Run by CEO Scott Mills, BET Media Group includes BET, BET+, VH1 (which was moved under the group in a restructuring at Paramount last November) and BET’s production arm, BET Studios. A source close to Combs tells Variety that the global music icon and record executive turned multi-industry entrepreneur is “exploring the opportunity to purchase BET as a part of his strategy to build a Black-owned global media powerhouse.”

Primavera Sound festival has spoken to NME about the ambitious launch of their new sister event in Madrid, as well as what goes into putting the line-up together and what caused the issues with last year’s Barcelona return.Primavera had previously announced a stacked line-up with the likes of Depeche Mode, Blur, Kendrick Lamar, Rosalía to headline, along with the likes of Halsey, FKA twigs, Skrillex, St. Vincent, The Moldy Peaches, Calvin Harris, Le Tigre., Turnstile, Arlo Parks, Måneskin, PinkPantheress, Christine And The Queens, Fred again.., and many more – before revealing New Order as the final headliner last week.Asked what considerations are made with regards to what it takes for an act to be considered fitting for the festival’s character and atmosphere, organiser Joan Pons told NME: “We know what feels like ‘Primavera’ and what does not.

John Hopewell Chief International Correspondent Driving ever more into Latin America, Wild Sheep Content, the L.A.-based label of former Netflix head of international original series Erik Barmack, has launched the Mexico City-based Wild Sheep Latin America as well as a dedicated film completion finance-distribution fund targeting five-to-eight investments a year in the region.  “Three Idiots” producer Jimena Rodríguez, who also created the distribution arm of Mexican exhibition giant Cinepolis, will head up Wild Sheep Latin America following on her production with Barmack of a burgeoning line in star-studded, character-driven crime thrillers begun by Netflix Mexico original “Invitation to Murder.”

former Showtime leader David Nevins’ offer to buy the network for about $3 billion.“Yeah, we got an unsolicited offer for Showtime. We looked at it,” Bakish said. “And the reality is, it wasn’t that interesting to us.

Cynthia Littleton Business Editor Paramount Global is unveiling today a corporate image campaign that builds on the sentiment of a popular self-help affirmation: You are loved, and you are enough. Just in time for media upfront season, the company’s “Popular is Paramount” marketing push is designed to burnish its image within Hollywood and on Wall Street. Paramount Global CEO Bob Bakish wants the town and the Street to know that the company is fielding a new generation of hits – from “Top Gun: Maverick” to “Yellowstone” to “Paw Patrol” — and is not intimidated by having to compete against larger rivals such as Disney, Warner Bros. Discovery and Comcast. The campaign will include with outdoor advertising in highly trafficked corridors of New York and Los Angeles, as well as on digital and TV platforms, both on and off Paramount’s own air.

BBC Radio 2 has revealed that they are launching a brand new weekday music quiz as Ken Bruce leaves the station and takes the Popmaster quiz with him to his new job.

Tyler Perry is in talks to purchase a majority stake of BET Media Group amid reports that parent company Paramount Global is exploring a sale of the asset, Variety has confirmed. Perry currently owns a minority stake in the operation run by CEO Scott Mills, which includes cablers BET and VH1, and also produces a large portion of the programming available on BET and streamer BET+, which he helped launch in 2019. Also among BET’s divisions is production company BET Studios, which counts Kenya Barris, Rashida Jones and Aaron Rahsaan Thomas as minority stake holders. Perry and BET have a long history, as the network helped fund his first feature, 2005’s “Diary of a Mad Black Woman.” In 2017, Perry endeavored on a long-term film deal with Paramount, with a TV deal that began in May 2020. The partnership has been a lucrative and successful endeavor for Perry, Paramount Global president and CEO Bob Bakish and BET Networks president Scott Mills.

latest earnings call that Paramount+’s integration of Showtime will officially launch in the third quarter. As part of the move, the company is raising its prices for Paramount+ subscriptions. The top tier of Paramount+ will rise to $11.99 per month from $9.99 per month.