One To Watch: Paige Cavell on breaking out on her own with DIY pop slammer ROYL
21.05.2022 - 12:09
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Paige Cavell learned how to be a pop star through exceptional circumstances; through basically becoming an apprentice to British pop contortionists Xenomania, the production house best known for being the masterminds behind Girls Aloud's sonically innovative catalogue, as well as hits for the likes of Sugababes, The Saturdays and Kylie Minogue.
But now, Paige is stepping out on her own. After amassing a massive following on TikTok (over 100,000 fans and counting!) she's ready to step out on her own, releasing her massive-sounding self-written bop ROYL through TikTok's music distribution service.
Now a fully independent artist, Paige is not aiming for lo-fi tastemaker; ROYL sounds massive and is immaculately produced and mastered, sounding as crisp and clear as any main pop girl.
We jumped on a Zoom with Paige to talk about the new bop and her journey to what promises to be a very exciting pop career.
I'm one of those people that really thrive being an underdog in certain circumstances. It makes me want to fight, you know? You do feel like you're constantly working, and of course the other side of that is that you are completley on your own. It's daunting. I have a day job, I do some teaching on the side and then in the evenings, I do all the TikTok stuff. I find myself writing lists a lot, and then losing the lists. It's very stressful.
It's a really personal one because, as you say, this is my first independent release. I literally wrote it in my bedroom and recorded it in my friend's uni studio. So its very DIY, but I love it. Originally, the song was a lot darker! It was lockdown, I was in that headspace. Everyone was a little depressed!
Months went by, because obviously I wasn't going to release it in lockdown. I