‘Obi-Wan Kenobi’ Finale Audience 20% Higher Than ‘Book Of Boba Fett’; ‘Dr. Strange 2’ Ahead Of ‘Eternals’ In Disney+ Viewership
28.06.2022 - 02:41
/ deadline.com
The season one finale of Disney+/Lucasfilm’s Obi-Wan Kenobi drew a five-day Wednesday through Sunday audience of 1.8 million U.S. households, which is 20% higher than the Wednesday through Sunday five-day pull for The Book of Boba Fett finale, which clocked 1.5M U.S. households.
The data comes from Samba TV, which measures streaming viewership in 3 million U.S. terrestrial TV households for those who’ve watched a show for at least five minutes.
Obi-Wan Kenobi‘s premiere dropped on the Friday of the four-day Memorial Day weekend in May, and during that time brought in 2.14M, besting the L+3D numbers of The Mandalorian Season 2 premiere (2.08M), The Book of Boba Fett premiere (1.5M), and Marvel’s Moon Knight (1.6M). Typically there’s a dip in viewership between the first episode of a Disney+/Marvel or Lucasfilm series and its finale — roughly a shed of 200,000 households. Marvel’s The Falcon and the Winter Soldier had one of the best five-day viewership holds between its premiere and finale, going from 1.8M to 1.7M U.S. households, a 6% dip.
Of the top 25 largest markets, Seattle over-indexed the most (+46%) for Obi-Wan Kenobi, followed by Denver (+41%) and Sacramento (+22%) for L+4D.
In addition to the Obi-Wan Kenobi Season 1 finale on Wednesday, June 22, Disney also made Marvel’s Doctor Strange in the Multiverse of Madness available on Disney+ on its 48th day of theatrical release. The Sam Raimi-directed movie brought in a five-day viewership of 2.1 million, according to Samba, on par with recent MCU titles that respected the theatrical window; Shang-Chi and the Legend of the Ten Rings clocked the same number in its first five days on the service, from Nov. 12-16 (though that was a Friday through Tuesday), while Eternals was
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