Nike, Kindle, Airbnb Halting Online Operations in China
08.06.2022 - 13:45
/ variety.com
Patrick Frater Asia Bureau ChiefMultinational sportswear group Nike said on Wednesday that will cease to operate its Nike Run Club app in China from early next month. The group said that it plans to launch a local equivalent in the future.Nike joins an expanding list of international media and tech companies that are pulling out of China, where consumer, financial, tech and media regulations are increasingly incompatible with those elsewhere in the world.
Earlier this month, Amazon said that it will no longer operate its Kindle electronic bookstore in the Middle Kingdom. And, temporary lettings firm, Airbnb said in late May that it will no longer carry listings of Chinese properties for rent.They also follow Yahoo and Microsoft’s LinkedIn in self-imposed exile.
Both firms had been pioneers in China and offered localized platforms and services, but decided to withdraw from the China consumer market in 2021. The NRC app combined a service to track users’ exercise activity with a social media function through which users could compare against and challenge their friends.
It had over eight million users and is reported to have been the NRC’s most profitable market.“It’s with sadness that [the] NRC app will cease service and operation in your market from July 8,” said Nike in a statement. “We will continue to serve Chinese runners with an enhanced and localized digital solution in the future,” a company spokesman told the Reuters news agency.Among the problems for the western companies is China’s ongoing zero-COVID policy, which would likely have hit a travel app such as Airbnb, and the rise of China’s home-grown tech competitors.
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