Neon’s ‘Memoria’ To Start Run Of Nationwide Special Engagements On April 1 – Update
11.03.2022 - 01:05
/ deadline.com
Neon said Apichatpong Weerasethakul’s Memoria starring Tilda Swinton will begin its tour of U.S. cinemas starting April 1. The distributor announced last year that the film — which opened in late Dec. for a one-week Oscar qualifying engagement at NYC’s IFC Center — planned to pursue an unusual release strategy it calls a “cinemas only…forever” tour.
Memoria will return to the IFC Center on April 1 with Los Angeles’ Nuart Theater following on April 8. It’s booked over 100 special engagements across multiple cities each week at arthouse cinemas. pop-up drive-ins, museums, art galleries, university screenings and outdoor events. It lists dates through October.
The initial IFC run grossed $57k for the week.
The film premiered at Cannes last year, winning the Jury Prize. It was Colombia’s submission for Best International Feature Oscar.
Neon CEO Tom Quinn said the idea “to truly pay homage to this existential gem was to build a sort of traveling mecca of cinema that has the capacity to stop us in our tracks.”
“For Memoria, cinema experience is crucial or maybe the only way. Let’s embrace the darkness and dream, one at a time,” said Weerasethakul.
Swinton. an outspoken advocate for the theatrical experience, called Memoria “the perfect film for this moment…Big cinema or bust.” She plays Jessica, a woman who travels from Scotland to visit her sister in Bogotá, where she’s startled by a loud bang at daybreak and is unable to sleep. It is Palme d’Or winner Weerasethakul’s ninth feature and his first shoot outside his native Thailand.
PREVIOUSLY: Memoria took in $6,797 on one screen Sunday, the first day of the first week exclusive engagement for the Neon film starring Tilda Swinton. It will play the IFC Center in New York City through