Valari Staab has been promoted to chairman of NBCUniversal Local, becoming the first executive to hold the title.
13.01.2022 - 15:29 / deadline.com
As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv.
The firm will be added to NBCU’s roster as an official measurement provider, in addition to Nielsen. The “test-and-learn” arrangement, in NBCU’s phrase, will provide iSpot data from both the programming and advertising sides. It is slated to include a pilot program for the 2022 Olympic Winter Games and Super Bowl LVI.
Major media agency Publicis Media will be the first media holding company to test the new setup across NBCUniversal’s One Platform.
After Nielsen conceded it had undercounted both linear TV and streaming during 2020 and part of 2021, backlash grew among advertisers and networks. The obscure but influential Media Rating Council yanked Nielsen’s accreditation and the measurement firm issued mea culpas, but insisted that at worst the margin of error had been in some cases 2%. But for media companies aggressively moving into streaming and trying to stay competitive amid ongoing disruptions from tech giants, any undercounting was a shock to the system.
NBCU last year issued a request for proposals for companies interested in offering alternatives to Nielsen numbers. The RFP elicited dozens of responses. Nielsen, for its part, has emphasized its forthcoming measurement product Nielsen One, which is slated to launch by the end of this year. It is billed as a more comprehensive suite of measurement tools capable of giving a more precise picture of viewing on streaming, mobile and linear.
The methods of iSpot have been gaining favor in many corners of the media world in recent years. The emerging company has extensive reach into
Valari Staab has been promoted to chairman of NBCUniversal Local, becoming the first executive to hold the title.
Top Boy season four’s release date has finally been confirmed, alongside a host of new names joining the cast.The Netflix series – which is itself a revival of the Channel 4 show – last streamed nearly three years ago in 2019, and its follow up has been announced for March 18, launching with eight episodes.The news was revealed by stars including Ashley Walters and Kano, who shared a video clip of the poster with a date being put up on the ODEON BFI IMAX in central London.Walters had teased an announcement yesterday (January 30) with an image of part of the poster being put up, accompanied by the word “tomorrow”.A post shared by Ashley Walters /// Asher D (@ashleywalters)Alongside that, Netflix has confirmed that Josephine De La Baume (A Very Secret Service), Howard Charles (Shadow and Bone), Erin Kellyman (The Green Knight) and rap and grime artist NoLay (Natalie Athanasiou) will be joining the cast, while fashion model Adwoa Aboah will make her acting debut on the show.The new season was expected to arrive in 2020, though was delayed due to the COVID-19 pandemic.Walters and Kano are set to return, as are regulars Micheal Ward, Little Simz, Jasmine Jobson, Lisa Dwan, Kadeem Ramsay, Saffron Hocking, Jolade Obasola, Hope Ikpoku and Araloylin Oshunremi.The new season will see Dushane (Walters) on top of the world after winning against Jamie (Ward), while his Summerhouse crew is unrivalled. Things are also going well with Shelley (Ajikawo) as he dreams of a future away from the road – though a new problem threatens everything.Sully (Robinson) is trying to find peace after killing friend Dris, and is forced back into the only world he knows when family comes calling.
Coronavirus infection rates are continuing to fall in all ten boroughs of Greater Manchester.
Wednesday primetime was a pretty tame one, with NBC’s Chicago trio and ABC’s sitcom slate in reruns. Instead of the NBC series topping the nightly ratings as they tend to do, Wednesday belonged to CBS with its broadcast of Let’s Make a Deal.
Retta is moving into a new chapter with NBCUniversal. The former star of NBC and Universal TV’s Good Girls and Parks and Recreation has entered into a talent holding deal with the company.
Joe Otterson TV ReporterRetta has signed a talent-holding deal with NBCUniversal, Variety has learned.“I’ve spent most of my career working with NBCUniversal and I was lucky to have my first series regular role on ‘Parks,’ which continues to be beloved by a dedicated fan base,” Retta said. “It was a love for Donna Meagle that motivated Marti Noxon’s preteen daughter to encourage her mom to put me on ‘Girlfriends’ Guide to Divorce.’ ‘Girlfriends’ allowed me to do drama, which in turn allowed Jenna Bans to see me as Ruby Hill, giving me one of my favorite roles yet.
Princess Charlene of Monaco is continuing her recovery.
Naman Ramachandran “Drive My Car” filmmaker Hamaguchi Ryusuke, director Karim Ainouz (Berlin-winner “Central Airport THF”) and actor Connie Nielsen (“Wonder Woman”) will join president M. Night Shyamalan on the international jury of the Berlin Film Festival.
The 72nd Berlin International Film Festival has confirmed its various juries, including who will be joining M. Night Shyamalan to award the International Competition prizes.
Peter Andre has teased a return to music and suggested a collaboration with former Love Island star Wes Nelson could be in the works.The Mysterious Girl singer posted a series of photos alongside Wes, who found fame on Love Island in 2018 but later launched a music career, to his Instagram Stories on Monday night. In the first photo, Peter, 48, is seen posing alongside Wes, 23, and producer Ayo Beatz from what looks to be a music studio.The dad-of-four captioned the image: “What a day…” In other photos, he also tagged director Fred Nwaka and recording engineer Aidan Cunningham at the Rebel Records recording studio, making it seem like a creative project is definitely in the works.
NBCUniversal has confirmed it will host its annual upfront presentation to advertisers on May 16, an in-person event to be preceded by several other spring presentations to media buyers.
Robbie Neilson has backed Hearts' decision to cut Celtic's ticket allocation to just 1000 for tomorrow night's Premiership crunch at Tynecastle.
Child Benefit is a payment made to people who are responsible for bringing up a child aged below 16 or a young person under 20, if they are still in full-time education or on certain approved training courses.
Mónica Marie Zorrilla When Telemundo comes to her mind, the first thing Bianca Quesada thinks about is her grandma’s television set and seeing telenovelas with the same soapy narratives that have been told by the genre for ages. Fast-forward to today, and the “Vida” development alum will be producing unscripted and scripted content for Telemundo that will expand the aperture of the medium, redefining what a telenovela can be.“We both fundamentally believe that the Latinx experience is not monolithic and that it is not a one-size-fits-all narrative.
In a video presentation released this afternoon, NBCUniversal executives touted their rare February combo of the Super Bowl and the Winter Olympics while only briefly touching on the “complicated” situation in Beijing.
Dancing on Ice contestant Ben Foden has revealed his Love Island pal Wes Nelson convinced him to sign up to the ITV skating show. Ben, who is making his debut on the ice this Sunday (19 January), revealed that Wes, who took part in DOI in 2019, gave him no choice but to accept after totally selling the experience.
Maralee Nichols, 31, is out and about with her baby boy since Tristan Thompson, 30, fessed up to being the little one’s father. The fitness model wore a white sweater with a black and white striped collar and black leggings as she pushed her newborn in a stroller in pics captured on Sunday, Jan. 16. She was spotted glancing at her phone as ran errands with her one-month-old in Santa Monica.
EXCLUSIVE: Studiocanal and The Picture Company are turning the Agatha Christie thriller classic Endless Night into a feature. They have hired up and coming scribe Preston Thompson to adapt it.
Meghan Markle and Prince Harry showed their support for The Martin Luther King Jr. Center for Nonviolent Social Change, commonly known as The King Center, on Monday in honor of Martin Luther King Jr.