NBC Sports Crew Faces Olympic Trials to Get Tokyo’s Pandemic Games on Screens

Viewership for NBC’s coverage of the 2020 Tokyo Olympics continued to fall as Thursday evening delivered both the lowest-rated and least-watched day. Per overnight numbers, NBC’s Thursday night coverage aired to 10.4 million viewers and earned a 2.1 rating in the 18-49 demo. Thursday’s numbers fell below last Friday and last Saturday, which first marked the showings with the  smallest audience and lowest ratings, respectively.

By Shadia NasrallaTOKYO (Reuters) - South African equestrian Victoria Scott-Legendre almost did not make it to the Tokyo Olympics, not because of a lack of talent, but money - the elephant in a room full of horses at the Games' most expensive sport. The Olympic organisers pay for flying in the hundreds of horses https://www.

Rebecca Davis editorLast month, to fete the 100th anniversary of the ruling Communist Party, China broadcast a propaganda megashow convened at Beijing National Stadium, which was built for the 2008 Beijing Olympics.Throughout the massive two-hour spectacle, Olympic themes intertwined with political imagery to depict the party as a benevolent, beloved world leader.

All that shines eventually loses its luster over time and viewership for NBC’s coverage of the 2020 Tokyo Olympics is no exception. Wednesday evening continued a downward trend in primetime ratings for the global sporting event on NBC, airing to 12.5 million viewers and earning a 2.9 rating in the 18-49 demo, per overnight numbers. Viewership fell 16% in viewers and six tenths in rating from Tuesday (3.5, 14.9M).

Brian Steinberg Senior TV EditorTV ratings have fallen, top athletes have dropped out and live crowds aren’t around to cheer, but executives at Comcast still believe in the power of broadcasting the Olympics.“We’ve had some bad luck,” acknowledged Jeff Shell, chief executive of Comcast’s NBCUniversal, which has the rights to telecast the sports extravaganza, during a call with investors on Thursday.

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2021 Summer Olympics are here, and the competition will look a little different this year.

Brian Steinberg Senior TV EditorNBCUniversal hopes its broadcast of the Tokyo Olympics gives American viewers a grand sports spectacle they can watch at any time they like.

Brian Steinberg Senior TV EditorNBCUniversal’s Olympics coverage is putting a spotlight not only on the world’s top athletes, but on the way American viewers are choosing to watch them.In decades past, fans of swimming competitions and gymnastic feats would tune in to a single network showing the Summer Olympics, and giant audiences would follow. In recent years, however, as U.S.

With the first full day of games tucked away, NBCUniversal set some strong streaming numbers for the opening Saturday of the 2020 Tokyo Olympics, the first Olympic games since the launch of the company’s streamer Peacock.

Brian Steinberg Senior TV EditorSportscaster Maria Taylor has moved into a new role at NBC Sports, where she made her first appearance Friday during the network’s Olympics coverage.

Brian Steinberg Senior TV EditorMany advertisers plan to interrupt the Olympics with their commercials. Comcast will interrupt its commercials with the Olympics.The cable-and-entertainment giant has a group of ads ready to run in the Tokyo Olympics that, if all goes well, will include footage from this year’s Games that viewers may have seen just a few hours beforehand.

Olympics were greeted by a few familiar notes Friday night.Those video game songs that get stuck in your head.An orchestral medley of songs from iconic Japanese video games served as the soundtrack for the parade of countries at the opening ceremony.

IndyCar announced an extension with NBC Sports on Tuesday that guarantees a majority of its races will be on the main network broadcast rather than cable, including a series-high 13 events on the flagship channel next season.Still, the migration toward streaming will hit full speed next season as NBC Sports plans to exclusively stream two IndyCar races on Peacock.

Olympics coverage as a correspondent and swimming commentator, the network announced Monday.Phelps — who has won the most medals (28) and gold medals (23) in Olympic history — will call selected swimming events with Dan Hicks and Rowdy Gaines and contribute features as a correspondent during primetime coverage. Phelps, who swam in five Games from 2000-16, did some work for NBC during its coverage of last month's U.S.

2021 Summer Olympics are almost here, and the competition will look a little different this year.