Music Industry Moves: AJR Signs With Mercury Records, LimeWire Strikes NFT Deal With Universal Music
19.05.2022 - 01:03
/ variety.com
Thania Garcia AJR has signed with Mercury Records, the Universal Music label that recently relaunched via Republic Records. The New York-based trio of brothers Adam (vocals/bass), Jack (vocals/guitar), and Ryan (guitar/piano/vocals) Met, are currently in the midst of the U.S.
leg of their OK Orchestra world tour. The group joins a Mercury roster that includes Post Malone, James Bay, Lord Huron, Jeremy Zucker, Chelsea Cutler, and Noah Kahan, among others.The group said in a statement, “We couldn’t be more excited to be partnering with Mercury Records.
We knew from our first meeting with their team that they understood our creative vision and are the right label to take the band to the next level.” + LimeWire and Universal Music Group have inked a global deal to bring UMG artists’ digital collectibles to a global audience through LimeWire’s NFT marketplace.As part of what is described as a complete rebrand, LimeWire will begin to offer new digital collectibles in marketplace format focusing on music, art, and entertainment. UMG will provide licenses that will allow LimeWire to partner with UMG artists in order to launch music-based NFT projects.
UMG artists, as well as many of its labels (Interscope, Republic, Def Jam, Capitol, Motown and others), will have the option to offer audio recordings, audiovisual content, backstage footage and any artwork and images as NFTs on the LimeWire marketplace and sell them directly to fans and collectors.“We see this partnership as a true demonstration of the pace at which the music industry is embracing Web3,” said Paul and Julian Zehetmayr, LimeWire Co-CEOs. “We’re thrilled to open up the LimeWire NFT ecosystem to Universal Music Group artists and fans and can’t wait to see the first
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