Mrs Hinch, aka Sophie Hinchliffe, is a cleaning social media sensation, frequently entertaining her 3.2 million followers with useful hacks and tricks on how to keep a tidy home. So far this year the ‘cleanfluencer’ has provided us with some fabulous nuggets of wisdom and owing to the current nationwide lockdown we all now have rather a lot of time on our hands to clean and a fresh incentive to kill germs.