MoviePass Is Back; Julia Louis-Dreyfus Stars In ‘You Hurt My Feelings’ – Specialty Preview
26.05.2023 - 17:45
“It was a contributor to the specialty box office, and I hope it will be again,” says Laemmle CEO Greg Laemmle of MoviePass, the subscription service that unsurprisingly went bankrupt in early 2020 after offering a movie a day for ten bucks a month.
A co-founder Stacy Spikes, who was pushed out amid strategic differences with new owners, including the $9.95 plan, acquired the assets out of bankruptcy in 2021. He relaunched MoviePass yesterday after months of beta testing. The movie-a-day-plan, which left the service subsidizing most tickets, “was never going to work,” Sikes tells Deadline. AMC had actually threatened to sue, saying the plan wasn’t sustainable and set consumers up “for ultimate disappointment down the road.” Its bankruptcy filing listed more than 12,000 subscribers it may have owned money to.
The new MoviePass has four tiers from $10 for 1-3 movies, to a limited availability $40 plan with 30 movies a month. Each plan also carries a specified number of credits, a new feature. So “On Friday or Saturday night you [use more credits] than a Tuesday matinee,” said Sikes. The old program didn’t differentiate, treating all tickets the same. Plans are for 2D standard screenings. They cost more in NY and LA. Tickets can only be reserved day of show.
Customers sign up through the MoviePass mobile app where they can buy and book seats for MoviePass partner chains directly. The company does’t list the names of its exhibition partners to date but the nation’s three biggest circuits AMC, Regal and Cinemark, are not on it. Tickets for their theaters, or any cinema in the U.S. that accepts Mastercard, can be booked via MoviePass but must be purchased (within 20 minutes, as previously) at the cinema with a MoviePass
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