‘Money Heist: Korea’ Races to Top of Netflix Global Viewing Chart
30.06.2022 - 11:41
/ variety.com
Patrick Frater Asia Bureau Chief“Money Heist: Korea – Joint Economic Area” has become Netflix’s latest Korean-made international hit. The Korean remake of “La Casa de Papel” (aka “Money Heist”) is in first place on the streaming giant’s Global Non-English top ten chart over the last week.The series premiered on Friday (June 24), meaning that it only had three days to claim its spot in chart that covers the period June 20-26.
During that time, it was played for 33.7 million hours. The series was also the number one show in South Korea, Indonesia, Vietnam, Malaysia, and Thailand.It joins other Korean shows which have scored well globally for Netflix.
In the first half of 2022, shows including “All Of Us Are Dead,” “Juvenile Justice” and “Business Proposal” have all reached #1 with global audiences, the company reports. Last year, Netflix and “Squid Game” helped Korean content reach a new level of global audience consciousness.
A major international hit in its own right, the original “Casa de Papel” featured a group of thieves from diverse backgrounds who break into the Spanish banknote printing facility under the offsite guidance of a mysterious colleague. The Korean version was intended to inject a layer of Korean cool and visual style to proceedings.
It follows eight thieves as they stage a spectacular heist at a mint, this time situated in the newly unified zone between North and South Korea. “As a big fan of the original Spanish series, I felt intrigued to tell this vibrant story in a Korean context,” said writer Ryu Yong-jae.Netflix says it worked closely with the creators to ensure the remake would feel authentic to Korea while also adding nuances, such as traditional Korean face masks, to the visual storytelling,
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