Max for Dummies: How Do HBO Max Subscribers Transition to the New Platform?

EXCLUSIVE: As the Annecy International Animation Film Festival begins to get underway this weekend, newly hired Warner Bros. Animation President Bill Damaschke has announced a rebranding of the motion picture division with a focus on filmmakers.

The group of executives who are leading CNN on an interim basis made their first comments to staffers on Thursday, vowing to make “this period as smooth as possible.”

Chris Licht released a statement following his exit from CNN on Wednesday.

Chris Licht’s ouster as CEO at CNN, Joe Scarborough argued that Warner Bros. Discovery head David Zaslav should have kept Licht on for the full term of his two-year-contract. “Zaslav gave Chris two years; I wish Chris had been given the two years Zaslav promised him,” Scarborough told The New York Times.

The abrupt yet not-all-too-surprising exit of Chris Licht from CNN is a bit of a relief for staffers who thought he was the wrong person for the job, but whoever succeeds him at the cable news network will face many of the same headwinds.

Daniel D'Addario Chief TV Critic The departure of CNN’s Chris Licht, following his turbulent year atop the cable news network, places a pause on one of the great media stories of the decade so far. But even non-media-junkies can appreciate just how strange and how strenuously rocking had been Licht’s time at the network: It played out across screens. The trouble with being the place that invented the 24-hour news cycle is that those hours can come back to bite when you’re the story. There it was in politics, when Donald Trump’s “Town Hall,” with purported rising star Kaitlan Collins, gear-shifted into the first televised rally of the 2024 presidential cycle — with CNN’s air being used to depict an audience of Trump supporters cheering on his jibes. (No less an eminence than Christiane Amanpour, a CNN icon, registered her dissent in public.) There it was on the business pages, with Licht’s overseeing the dismantling of streaming product CNN+, on orders from Warner Bros. Discovery head David Zaslav, setting the tone for his tenure. There it was at the Oscars, when Michelle Yeoh used her best actress acceptance speech to rebuke anchor Don Lemon’s bizarre on-air comments about a woman’s “prime” years. There it was in the gossip pages, after a Variety story about Lemon’s comportment toward his female co-anchors on the network’s flagship morning show, and then his ouster, leaked into the tabloids, and never seemed to be countered by any good news about the network. And, finally, there it was at length, with an all-access profile by the Atlantic’s Tim Alberta revealing Licht’s contempt for predecessor Jeff Zucker and the depths of his disdain for and, frankly, confusion about CNN’s mission.

Fox News Digital in a Wednesday report that posted just a couple of hours before Warner Bros. Discovery brass announced the ouster of CEO Chris Licht. David Zaslav handpicked Licht last April to replace Jeff Zucker, the successful but divisive longtime CNN leader ousted after disclosing an affair with one of his direct reports.

“We are sending a message that our content doesn’t have to cost a fortune to watch,” said the CEO of fledgling streamer SkyShowtime, who said there could be more bundling in the future.

“We are sending a message that our content doesn’t have to cost a fortune to watch,” said the CEO of fledgling streamer SkyShowtime, who backed David Zaslav’s recent suggestion that rival streamers should bundle together.

Brian Steinberg Senior TV Editor Some multi-millionaires enjoy collecting vintage automobiles. Others take to the charity circuit or try to influence politics from behind the scenes. Warner Bros. Discovery CEO David Zaslav has his own hobbies. One of them is taking a crowbar to what he believes are underperforming cable assets and renovating them wholesale. Zaslav has swung the wrecking ball time and again in his years leading the company once known as Discovery Communications, a collection of cable networks that had specialized in so-called “unscripted” programming — reality shows and documentary series. In 2008, he struck a pact with Oprah Winfrey’s Harpo Productions to transform the network once known as Discovery Health into OWN: The Oprah Winfrey Network; scrapped a network once co-owned in part by The New York Times to create the true-crime stalwart Investigation Discovery; and flipped the outlet once known as Discovery Travel & Living Network into Planet Green, a network focused on the environment. When that didn’t pan out, it became Destination America in 2012, centered on American culture. In 2010, he tried to revamp Discovery Kids by forging a joint venture with toymaker Hasbro. Last year, the company refashioned DIY Network, an HGTV sibling focused on fix-it programming, around popular home-repair entrepreneurs Chip and Joanna Gaines and called the result Magnolia.

Brian Steinberg Senior TV Editor CNN chief Chris Licht told staffers Monday he wants to help them make the news rather than being a central figure in it. In the wake of a devastating profile of the CNN CEO published Friday by The Atlantic, Licht set about soothing frayed nerves Monday by telling employees on the news outlet’s regular morning call that “I should not be in the news unless it’s taking arrows for you. Your work is what should be written about,” according to two people familiar with the matter, The words are the first from Licht to be made public since the piece was unveiled. Thanks to a rich vein of unfettered access provided over months, the piece detailed the executive’s struggles — and some of his insecurities — during his first year on the job at the Warner Bros. Discovery-backed news outlet. David Zaslav, the CEO of the parent company, has articulated a strategy of eliminating some of the activist bent that resounded at CNN under its previous chief, Jeff Zucker. But Licht’s efforts to do so have been plagued by near-constant leaks and a restive staff, many of whom remain loyal to Licht’s predecessor, ousted after he admitted to a longstanding relationship with Allison Gollust, CNN’s former chief marketing officer.

warns could be used as “plagiarism machines” to craft scripts without writers. According to a WGA memo, the strike is costing Hollywood’s economy $30 million a day. Jack Kyser, the chief economist of the Los Angeles County Economic Development Corporation, estimated that the 2007-2008 strike cost his state $2.5 billion; this time the estimate of potential damages are likely to top at least $3 billion. Midway through the last strike, Kyser told the L.A.

new Max streaming platform in its first week.JB Perrette, Warner Bros. Discovery’s global streaming president, told The Wall Street Journal that 70% of the existing subscribers did move over to the new platform, which combines content from the company’s two main streaming services, HBO Max and Discovery+.

Jazz Tangcay Artisans Editor Max will be celebrating Pride Month in June through a series of events, programming and partnerships highlighting LGBTQ+ voices. Among the initiatives will be partnerships with Them and Newfest to help amplify queer voices, stories and content. The streamer has planned an in-app Pride takeover of the LGBTQ+ Voices page which will highlight queer content premiering in June. Among the programs will be the premiere of the HBO documentary “The Stroll,” which tells the powerful and poignant history of transgender sex workers in New York’s pre-gentrified meatpacking district in the 1990s. The Max original documentary reality series “Naked. Loud. Proud.” will stream. HBO documentaries “Rock Hudson: All That Heaven Allowed” and TaylorMac’s “24-Decade History of Popular Music” are set to air.

Matt Donnelly Senior Film Writer The upper deck at France’s Hotel Du-Cap-Eden-Roc offers a stunning coastal view of nearby city Cannes, the kind that Jay Gatsby would covet to peep Daisy Buchanan. On Tuesday, at one of the hottest parties at this year’s Cannes Film Festival, that view belonged to Graydon Carter. Standing alone with a female companion, the creator of the digital publication Air Mail and iconic former editor of Vanity Fair observed not a long-lost love but a cliffside full of movie stars, auteur directors and Hollywood power players. Carter’s Air Mail co-hosted an evening celebrating the 100-year anniversary of Warner Bros. Pictures, the latter represented by Warner Bros. Discovery CEO David Zaslav and his top content lieutenants. Leonardo DiCaprio, Scarlett Johansson and Colin Jost, Robert De Niro, Martin Scorsese, Lily-Rose Depp, Sam Levinson, Jason Statham and Rosie Huntington-Whiteley, Rebel Wilson and more turned up to toast cinema and each other.

John le Carre’s George Smiley would have spotted the tail immediately. He would have noticed the man with an earpiece far to his left move in lockstep with the chap to his right.

Todd Spangler NY Digital Editor Max, Warner Bros. Discovery’s bulked-up and revamped streaming service that takes the place of HBO Max, makes it U.S. debut on Wednesday (May 23). Max makes several subtle enhancements aimed at making the service easier to use and more engaging — while execs say it should also be more stable than HBO Max. According to the company, a “large portion” of HBO Max subscribers will have their apps automatically updated to Max — while in some cases, users will be prompted to download an updated Max app. If all goes as planned, HBO Max subscribers will have their previous plan (including their username, password and billing information), profiles, avatars, and settings including “Continue Watching” and “My List” items migrated over to the new Max.

HBO Max and Discovery+, supplanting the existing HBO Max streaming service while serving as a “boosted” version of Discovery+ so to speak. Max includes all the content from HBO Max and a bevy of content from Discovery+ in one place — it’s where you can watch “House of the Dragon” and “Fixer Upper” and “Succession” and “Guy’s Grocery Games” all in one place.But with a new service, questions abound.

May 23 is, according to Warner Bros. Discovery CEO David Zaslav, “our rendezvous with destiny.” That’s because the company has finally dropped the HBO from streaming service HBO Max and become just Max.

three pricing options to consumers: a $9.99 per month Max Ad Lite tier, a $15.99 per month Max Ad Free tier and a $19.99 Ultimate Ad Free tier, while continuing to offer a standalone version of the lower-cost Discovery+.Ahead of the launch, Warner Bros. Discovery CEO David Zaslav said during the company’s May earning call that the company expects its streaming business in the U.S.