‘Little Mermaid’ Swims to $10.3 Million at Thursday Box Office
26.05.2023 - 16:29
/ thewrap.com
on Rotten Tomatoes) amid a marketplace lacking youth-skewing biggies since “The Super Mario Bros. Movie” in early April.
Along with obvious IP appeal at play, hopes are high that this under-the-sea fantasy can leg out.Hyperbolic math alert, but similar sea legs to “Aladdin” would give “The Little Mermaid” a huge $173 million Fri-Mon launch, setting a new Memorial Day weekend record past “Top Gun: Maverick”s $162 million launch last year. In equally hyperbolic doomsday scenarios, legs like “Solo: A Star Wars Story” ($104 million from a $14.1 million Thursday) would give “The Little Mermaid” a $77 million Fri-Mon launch.
That probably isn’t going to happen, but it would still be on par with “Pirates of the Caribbean: Dead Men Tell No Tales” in 2017. However, legs like “Pirates 5” would give “The Little Mermaid” a $148 million launch.Tentpole moviegoing seems to be more frontloaded in the COVID era, especially for films that aren’t “surprisingly great.” Factoring earlier Thursday start times, a “gotta see it right now” factor, and the fact that the film is about as good as hoped versus the “Hey, that’s much better than the previews!” reception to “Aladdin,” Disney may have to settle for a mere over/under $125 million Fri-Mon debut.
Horrors.However, legs like “Pirates 5” would give “The Little Mermaid” a $148 million launch. Even Memorial Day weekend legs like “X-Men: Apocalypse” ($79 million from an $8 million Thursday) puts this film above $100 million for the holiday.
So… well, there really are no (realistic) negative scenarios at the moment. It’s only a question of how much casual interest “The Little Mermaid,” which comparatively lacks a mega-ton added value element like Will Smith as The Genie, will garner this
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