‘Little Mermaid’ Swimming Against Strong Tides At Overseas Box Office, Leaving Break-even In Question
31.05.2023 - 20:19
/ deadline.com
In a rare situation for a Disney tentpole, particularly a live-action title based on a treasured classic animated musical, The Little Mermaid looks to bank more at the domestic box office ultimately than overseas, with $300M-$350M U.S./Canada to $260M abroad.
At that level, per finance sources, off a reported $250M production cost and $140M global marketing spend, The Little Mermaid could very well break-even. However, anything in the low $400M global threshold and this fish is apt to be sinking to a loss of around $20M.
“Not a huge disappointment, but a disappointment, nonetheless,” one film finance insider told Deadline, given the blockbuster streak often associated with Disney. The studio’s summer slate remains in a precarious position after it boldly world premiered two major titles in Cannes to lackluster reviews: Indiana Jones and the Dial of Destiny (49% Rotten Tomatoes) and Pixar’s Elemental (58% Rotten, $40M projected U.S. opening).
Little Mermaid‘s ebb tide at the box office is extreme when juxtaposed against the high water mark seen from the last Memorial Day Disney live action feature adaptation of a toon, Aladdin, back in 2019. That Will Smith pic cleared $1.05 billion worldwide, 66% of that gross generated abroad which also counted $53.4M from China. Little Mermaid‘s China ticket sales were non-existent with a $2.5M start. Given the quick burn of U.S. titles in the PRC, some believe that the Rob Marshall-directed musical may not even get to a double digit final gross there.
Should Little Mermaid break even, it would be a rare feat for a tentpole to do so on the back of its domestic box office. Typically a tentpole sees 60% of its global box office total (or more) coming from overseas. Typically Disney
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